LMK How
A full Season 2 rebrand of my own podcast. Art direction, a film photoshoot, and new cover design, dreamy pink glittery California cool girl.
- Rebrand
- Art direction
- Photoshoot
- Cover design
The brief
LMK How is my own podcast. Heading into Season 2, I wanted to rebrand it completely, because I'd grown and changed since Season 1 and the show needed to reflect that.
The direction was specific: dreamy, pink, glittery, California cool girl. A whole vibe to carry the new season.
I art directed a photoshoot to bring the new look to life, shot on film by Stephanie Baptiste. Film gave it the soft, dreamy quality the concept needed, the opposite of a crisp digital promo shot.
The new cover art carried the rebrand across every platform the show lives on, a clear before-and-after from Season 1 to Season 2.
Season 2, reintroduced
The rebrand gave LMK How a look that matched where I'd taken it: a cohesive Season 2 identity from cover art to social, built around one clear creative direction.
Let's make something worth sharing
Tell me what you're building and where you'd like it to go. I'll tell you honestly whether I'm the right fit.
Let's collaborate