01Work

Brands I've built alongside

Eight projects across wellness, lifestyle, hospitality, real estate, and nonprofit. Strategy, content, and creative direction.


NAI San Diego
01Commercial real estate

NAI San Diego

  • Marketing strategy
  • Social
  • Email
  • Graphic design

As Director of Marketing I led the strategies that built brand awareness and generated leads for the brokerage. Listing flyers designed in InDesign and Photoshop ran through segmented Constant Contact campaigns and out to CoStar, LoopNet, and social, so the right property reached the right audience.

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Moishe House
02Global nonprofit

Moishe House

  • Social media
  • Content
  • Reels
  • Paid ads
  • Email

Moishe House supports young adults building Jewish community in 31 countries. As Marketing Specialist I ran social, content, design, and campaigns, and reset the feed aesthetic against brand guidelines.

400+New Instagram followers in my first quarter
1.3k–4.3kViews on every original Reel
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The Healing Nest
03Holistic health

The Healing Nest

  • Social strategy
  • Content creation

Dr. Kelsey Johnsen came to me wanting strategy, engagement, and a feed that actually looked like her practice. We defined her content pillars, built original content, and shaped themes that shift with the seasons.

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Miss Eye Kandy Boutique
04Online boutique

Miss Eye Kandy

  • Creative direction
  • Photography
  • Location scouting
  • Social

Concept through results for an online clothing boutique. I directed the shoots, scouted locations, shot the ecommerce photography, and rebuilt the Instagram feed.

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SexClarified
05Therapy practice

SexClarified

  • Website
  • Branding
  • Social
  • Video

Claire Perelman was launching a new practice as a sex therapist. We built the website as a landing page while developing the brand and Instagram presence, then launched her first Reel and TikTok together.

5k+Instagram views in the first 72 hours
1.3k+TikTok views in the same window
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LMK How Podcast
06Podcast

LMK How

  • Rebrand
  • Art direction
  • Photoshoot
  • Cover design

My own podcast, rebranded for Season 2. The brief was dreamy pink glittery California cool girl, carried through a film photoshoot and new cover art. Photography by Stephanie Baptiste.

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Baloo Hostel, Athens
07Hospitality, Athens

Baloo Hostel

  • Content creation
  • Instagram

A hostel in the heart of Athens built around bringing travellers together. I created content on location that captured the jungle feel of the place and the people passing through it.

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Hillel of San Diego
08Nonprofit

Hillel of San Diego

  • Graphic design
  • Event marketing
  • Fundraising

Hillel builds community for nearly 2,000 Jewish students across four San Diego campuses. Working in marketing and development, I designed the assets that carried events and appeals to students, donors, alumni, and families.

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Tell me what you're building and where you'd like it to go. I'll tell you honestly whether I'm the right fit.

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