Miss Eye Kandy
Creative direction, photography, and social for an online clothing boutique. Concept through results, from location scouting to a rebuilt feed.
- Creative direction
- Photography
- Location scouting
- Social
The brief
Miss Eye Kandy Boutique needed its online presence taken from concept to results: product photography that sold, a coherent Instagram feed, and creative direction to hold it all together.
I owned the visual side end to end, directing the shoots, scouting the locations, shooting the ecommerce photography, and rebuilding the feed.
The work started with a clear concept for how the brand should look and feel, then I built the shoots to deliver it. Location scouting and art direction meant the photography felt intentional rather than snapped, and the ecommerce images did the real job of making the product look worth buying.
From there I rebuilt the Instagram feed so the boutique read as one cohesive brand, each post part of a whole rather than a one-off. [Optional: add a result line here, e.g. follower or sales movement, if you have it.]
Concept, delivered
The boutique went from an idea of how it should look to a finished visual identity: professional product photography, a directed aesthetic, and an Instagram feed that finally matched the vision.
Let's make something worth sharing
Tell me what you're building and where you'd like it to go. I'll tell you honestly whether I'm the right fit.
Let's collaborate