Moishe House

The brief

Moishe House builds Jewish community for more than 70,000 young adults across 31 countries, supporting leaders in their twenties as they create home-based Jewish experiences for their peers.

As Marketing Specialist, I ran the day-to-day: social media management, content creation, graphic design, Facebook and Instagram ads, email marketing, Reels and video for internal and external audiences, and communications across social and email.

I reset the social aesthetic to line up with brand guidelines, then kept a steady stream of original content going across the channels. The feed had to work for a global, decentralized community, so the content leaned on what actually connects: real moments from houses around the world, not stock polish.

Video did the heavy lifting for reach. Every original Reel I produced landed between 1,300 and 4,300+ views, which for an organization this size is the difference between posting into the void and actually growing an audience.

Instagram following grew by 400+ in my first quarter, every original Reel cleared 1,300 views, and the social presence looked like one coherent brand for the first time.