06Case study

SexClarified

Website, branding, and social launch for a new sex therapy practice. Landing page, brand, and the first Reel and TikTok, live in days.

  • Website
  • Branding
  • Social
  • Video

SexClarified

The brief

Claire Perelman is a Licensed Clinical Social Worker and Sex Therapist. She wanted to help people find joy, fulfillment, and pleasure, in a welcoming, non-judgmental space that makes room for humor and honesty.

She was building the practice from scratch, so she needed a presence to launch into: a website to land on, a brand and aesthetic, and a social account with a real first impression.


01Website & brand

We built the website first, as a clean landing page, while developing the branding and aesthetic for her new Instagram. The look had to carry Claire's actual voice: warm, direct, a little irreverent, not the clinical tone people expect from therapy.

SexClarified brand

SexClarified launch
02The launch

Claire and I launched her first Instagram Reel and TikTok on September 9th, 2022. Within 72 hours they had passed 5,000 views on Instagram and 1,300+ on TikTok, a strong first signal for an account starting from zero.


03The result

A practice with a presence

Claire went live with a website, a brand, and a social account that reached thousands in its first three days, the foundation for a new practice rather than a standing start.


Start something

Let's make something worth sharing

Tell me what you're building and where you'd like it to go. I'll tell you honestly whether I'm the right fit.

Let's collaborate
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