The Healing Nest
Social media strategy and content for a Traditional Chinese Medicine practice, built to grow engagement and a client base.
- Social strategy
- Content creation
The brief
Dr. Kelsey Johnsen L.Ac. is the founder of The Healing Nest, a practice for whole-body holistic healing through Traditional Chinese Medicine.
Kelsey came to me with three goals: build a strategy, increase engagement, and give the Instagram a cohesive look that actually felt like her practice.
We started by defining her content pillars, the handful of themes everything would ladder up to, and then built original content around them. From there we shaped seasonal themes so the feed shifts naturally through the year rather than repeating itself.
[Optional: add a line here about what changed, e.g. how engagement or bookings moved, if you have it.]
A feed that looks like the practice
The result is a streamlined set of best practices that lifted engagement and helped grow her clientele, with a feed that finally matches the calm, whole-body care The Healing Nest is about.
Let's make something worth sharing
Tell me what you're building and where you'd like it to go. I'll tell you honestly whether I'm the right fit.
Let's collaborate