Driving Growth Through Strategic Marketing: Lauren Gutin, Director of Marketing at NAI San Diego
As the Director of Marketing at NAI San Diego, I led the development and execution of comprehensive marketing strategies that enhanced brand awareness, generated leads, and supported overall business growth.
Key areas of expertise included:
Marketing Strategy: Designed and implemented data-driven marketing plans aligned with business objectives.
Commercial Real Estate Marketing: Developed targeted campaigns to showcase brokerage services and highlight available properties.
Social Media Marketing: Managed the company’s social media presence, fostering an engaged online community and generating qualified leads.
Email Marketing: Crafted engaging email campaigns to nurture prospects and convert them into loyal clients.
Graphic Design
In addition to my strategic marketing direction, I bring design skills to the table. I utilize a powerful combination of user-friendly Canva for quick social media graphics and the industry-standard Adobe Suite, including InDesign and Photoshop, for crafting compelling marketing flyers. These flyers effectively showcase each broker's listings, highlighting key features and captivating visuals. They are then seamlessly integrated into our Constant Contact email marketing campaigns, social media platforms like Facebook and Instagram, and commercial real estate listing websites like CoStar and LoopNet, ensuring maximum exposure across diverse channels.
Social Media
I leverage the power of social media to cultivate a vibrant online presence for NAI San Diego. Platforms like Instagram, LinkedIn, and Facebook are instrumental in showcasing our diverse property listings. We create engaging content that highlights the unique features and benefits of each managed and leased space. But it's not all business! I also use these channels to celebrate coworker birthdays and holidays, fostering a positive team culture, and share tenant features, building strong relationships with our valued clients.
Email Marketing
My email marketing efforts are laser-focused on generating qualified leads for our brokers' listings. I leverage Constant Contact to design targeted email campaigns that reach meticulously curated lists. These lists are segmented based on the specific property type – whether it's office space, industrial warehouse, or retail storefront – ensuring the right message reaches the right audience. This personalized approach significantly increases lead conversion rates, connecting potential tenants directly with the brokers who have the perfect property solution.