Goals
● Display a clear vision and strategy for the client’s ask
● Demonstrate a grasp on social media and each platform’s best practices
● Present content in a manner fit for a client presentation as this will be a client facing role
Requested Deliverables
1. New Client Intro Call
a. We have just won Netflix as a brand new client. You will be the lead on that account, focused on guaranteeing client satisfaction, quality and ensuring we hit all their goals throughout the project. In this scenario, we’d like you to build & present a deck for a hypothetical first call with your new client partners. The objective of this call is to inform them of the details of the partnership, how we will best work together and set expectations for their first batch of deliverables (can be sent over upon request).
2. Community Management
a. The Los Angeles Lakers have hired you to help them respond to fans across their social channels. They released a few social posts which received a breadth of responses from their followers. What is your recommended strategy to respond to fans? Share specific responses & actions you would take as the Lakers for the following 3 posts:
Post #1
Post #2
Post #3
3. Creative Ideation
a. Your client, WWE, has a huge show coming up in a couple weeks where retired, well-known wrestlers (Steve Austin, etc.) will compete against current wrestlers in a hugely entertaining spectacle. The client would like 2-3 creative social concepts to promote the event and drive tune in. Please create a client-facing document to present your ideas.
4. Quality Control
a. You have submitted a request to a motion designer to create a graphic for NASCAR highlighting every win that Dale Earnhardt, Jr. and Dale Earnhardt, Sr. have had at Talladega Speedway. Your instruction was clear — you want a clean, crisp graphic that will cut through the noise in people’s feeds while delivering the information in an effective and efficient way. The designer, whom you work with on a regular basis, submits the following: —assets—
