Lauren Gutin
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San Diego · Marketing & Creative Strategy

Marketing and creative strategy for brands that want to connect and grow

Intentional content. Strategic storytelling. Creative work that connects and inspires.

Explore my work → Let's collaborate
01About

Hi, I'm Lauren, nice to meet you

Portrait of Lauren Gutin

A Filipino-Jewish American marketing strategist and creative consultant based in San Diego.

I help brands grow through intentional storytelling, social media strategy, and content that connects. With a background spanning digital marketing, brand development, and creative production, I've led campaigns for organizations and entrepreneurs across wellness, lifestyle, real estate, and spiritual education.

Most recently, I managed global marketing and campaign strategy at The Kabbalah Centre International, leading digital initiatives, paid advertising, and creative production for global launches. Before that, I served as Director of Marketing at NAI San Diego, where I improved campaign performance and brand visibility through thoughtful design and messaging.

My career began in PR and podcasting at Scout's Agency, where I learned how authentic communication drives impact. Since then, I've expanded into freelance creative consulting, partnering with brands in beauty, wellness, fashion, and food to tell their stories with clarity and heart.

Growing up in a multicultural and artistic household, creativity has always been part of who I am. Whether through photography, copywriting, or digital storytelling, I approach every project with curiosity, strategy, and a genuine love for connection.

View my resume →
02Services

Strategy, design, and storytelling that connects

I help brands tell their stories through strategic marketing, social media, and creative content that connects. Whether you're launching something new or looking to refine your brand presence, I bring a balance of strategy, design, and storytelling to every project.

i

Social Media Management

End-to-end social media strategy, content creation, and community management tailored to your goals. From campaign planning to analytics, I help brands grow engagement and reach through authentic, consistent storytelling across platforms like Instagram, TikTok, LinkedIn, and Facebook.

ii

Creative Direction

Visual storytelling that brings your brand to life. I oversee concept development, mood boards, shoots, and content planning to ensure every creative asset aligns with your brand identity and messaging.

iii

Web Design

Custom Squarespace website design and layout tailored for clarity, flow, and impact. I help you present your brand story through thoughtful design, intuitive navigation, and clear calls-to-action that convert visitors into clients.

iv

Graphic Design

Clean, cohesive, and on-brand design across digital and print. From marketing materials and pitch decks to social media graphics, I create visuals that strengthen brand consistency and capture attention.

v

Photography

Lifestyle, product, and social content photography designed for storytelling and engagement. I offer art direction and production support to create cohesive imagery that reflects your brand's voice and aesthetic.

vi

Copywriting

Words that connect and convert. I craft copy for websites, social captions, newsletters, and marketing campaigns that speak authentically to your audience while driving results.

03Selected Work

Brands and projects I've partnered with

NAI San Diego marketing
01Commercial Real Estate

NAI San Diego

  • Marketing Strategy
  • Social Media
  • Email Marketing
  • Graphic Design

As Director of Marketing, I led marketing strategy end to end, building data-driven plans tied to business goals and running targeted campaigns to showcase brokerage services and listings. I managed the company's social presence to grow an engaged community and qualified leads, and I designed broker flyers across Canva and the Adobe Suite that ran through Constant Contact email, Instagram and Facebook, and listing platforms like CoStar and LoopNet.

View project →
Moishe House content
02Global Community Connection

Moishe House

  • Social Media
  • Content
  • Paid Ads
  • Email
  • Video

Moishe House builds Jewish community for more than 70,000 young adults across 31 countries. As Marketing Specialist I ran social media, content creation, graphic design, paid Facebook and Instagram ads, email marketing, and internal and external Reels, while refreshing the social aesthetic to match brand guidelines.

400+new Instagram followers in my first quarter
1.3k–4.3k+views on every original Reel
View project →
The Healing Nest feed
03Holistic Health

The Healing Nest

  • Social Media
  • Content Creation
  • Strategy

The Healing Nest is Dr. Kelsey Johnsen's holistic practice rooted in Traditional Chinese Medicine. Kelsey wanted stronger strategy, higher engagement, and a cohesive, beautiful feed. I created original content, defined her social media pillars, and built themes that shift with the seasons, which streamlined her posting and grew both her engagement and her clientele.

View project →
Miss Eye Kandy ecommerce photography
04Online Boutique

Miss Eye Kandy Boutique

  • Creative Direction
  • Photography
  • Social Media
  • Location Scouting

For this online clothing boutique I owned the creative direction from concept to final assets. I art directed and shot the ecommerce and lifestyle photography, scouted locations, and managed the feed, turning a clear vision into polished, on-brand imagery that made the products feel aspirational.

View project →
SexClarified branding
05Sex Therapist

SexClarified

  • Web Design
  • Branding
  • Social Media

Claire Perelman is a Licensed Clinical Social Worker and Sex Therapist building a warm, non-judgmental practice. I built her website as a launch landing page and shaped the branding and aesthetic for her new Instagram, then launched her first Instagram Reel and TikTok alongside her.

5k+Instagram views in the first 72 hours
1.3k+TikTok views in the first 72 hours
View project →
LMK How podcast rebrand
06Podcast Rebrand

LMK How Podcast

  • Rebranding
  • Creative Direction
  • Photography

LMK How is my own podcast. For Season 2 I rebranded it completely to reflect how I'd grown, with a dreamy, pink, glittery California cool-girl direction. That included a film photoshoot, new season cover art, and promo branding rolled out across the feed. Film photography by Stephanie Baptiste.

View project →
Baloo Hostel Athens
07Athens, Greece

Baloo Hostel

  • Content Creation
  • Instagram

Baloo Hostel sits in the heart of Athens with a nature-inspired, community-first spirit. I created content and shaped the Instagram presence to capture that feeling of joy, connection, and adventure for the travelers passing through.

View project →
Hillel of San Diego design
08Non-Profit

Hillel of San Diego

  • Graphic Design
  • Marketing
  • Fundraising Support

Hillel of San Diego builds community for nearly 2,000 Jewish students across SDSU, UC San Diego, CSU San Marcos, and USD. Working in nonprofit fundraising as Marketing Administrative Assistant and Development Assistant, I created the visual assets used to promote events and student programming, plus materials for donors, alumni, faculty, parents, and the wider community.

View project →
Contact

Let's collaborate

If you're looking for support with marketing, social media, or content creation, reach out. I'd love to work together.

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